Four generations cultivating the land with respect, knowledge, and a vision for the future.
Fruitec is born from the experience of the Ferrándiz family, farmers from Alto Vinalopó since the mid-20th century. Over time, this tradition transformed into a model of comprehensive organic production, based on knowledge and respect for the environment.
Over the years, this agricultural knowledge transformed into a philosophy:to cultivate with awareness. Fromthis, Fruitec emerges as a natural evolution of a family story that has managed to combine tradition and progress without losing its essence.
From tradition to sustainability
It was a brave choice at a time when few were betting on sustainability, but today it is the foundation of everything we are.
We work under the standards of the CAECV (Committee for Organic Agriculture of the Valencian Community) and apply environmentally friendly practices:
Biological pest control
Efficient water use
Polyculture and promotion of biodiversity
From Fruitec comes
Mas del Masero
From our farms and our philosophy arises El Mas del Masero, the brand that brings our values to the end consumer.
Organic fruit and vegetables produced in the Alto Vinalopó with the same honesty with which our family began over 70 years ago.
El Mas del Masero is living proof that sustainable agriculture can also be synonymous with flavour, identity and excellence.
Discover Mas del Masero